Everybody’s favorite Canadian was set to be one of the celebrity stakeholders in the streaming music service and part of the Avengers-like lineup of musical luminaries that Jay-Z put on stage during its launch.
But according to Billboard writer Andrew Hampp, Drizzy “mysteriously disappeared” from the TIDAL’s fold two days before the roll out.
Hampp suspects Drake was contacted by Jimmy Iovine, Dr. Dre Beats partner and all-around music industry bad ass. Iovine is heading up Apple’s expansion into streaming music, and was apparently directly in touch with all of Hov’s musical all stars in the run up to TIDAL’s unveiling.
There have also been reports that Iovine has been able to flip Kanye West’s streaming music allegiance after the fact, but those haven’t been confirmed.
Given all of Jay Z’s business success, on both sides of the law, it’s surprising that he didn’t do a better job anticipating how hard the Apples of the world were going to come gunning for him.