With a career timeline stretching back to the late 90s, Rivah Jordan –veteran of the dancehall, reggae and soundsystem scenes, has returned with an impressive new trap-influenced single – ‘Shoebox‘, – his first music release on Sound Killaz Music since 2015. Rivah Jordan’s musical life has seen him performing and writing for some of the biggest names in the business, but finding financial and mental stability has proved for the artist to be a constant difficulty.
The wealth epidemic being felt by millions on a personal level in the UK and worldwide has not gone unnoticed, along with the timing of single’s release. After taking a two-year hiatus, ‘Shoebox‘ represents a reflection on a life of hustling, emphasising the importance of mental health and financial education – running alongside the #shoebox trend, which sets out to encourage you to keep your savings (and thus your mental health) in a handy place as you work towards your financial freedom – a hustler-turned teacher, then. It’s certainly a message which resonates that your future security can be grown from such humble beginnings and built in front of your eyes, so long as you are willing to commit to it.
“The story behind this track is about my journey from serious mental health problems to financial freedom. My journey to wealth from welfare.”
The track itself also represents the culmination of his career so far. Whether drug dealing in the increasingly violent streets of London, or getting into fist fights with musical royalty such as Damien Marley and Jah Cure in Jamaica, Rivah Jordan has seen as much difficulty in his personal life as he’s had success with his music. Combining his skills as a rapper and dancehall songwriter, Rivah jumps between his native London accent and Jamaican patois with impressive ease and effect.
Although known as the songwriter of cult dancehall singer, Prezident Brown and the son of popular reggae artist, Jack Radics, through producing tracks with the likes of Sly and Robbie and Jack Scorpio, his music started gaining significant attention from Jamaican press and radio which led to his tour of the west coast of the US with Prezident Brown, supporting reggae legends Wailing Sounds and performing the headline slot at the Montenegro Sun Reggae Festival. Based back in the UK, Rivah initially signed to pioneering British grime label, Big Dada (Roots Manuva, Kate Tempest, Wiley, Speech Debelle, Young Fathers) and received significant support from British pirate radio alongside BBC World Service and BBC 6 Music.