INTERVIEW: BBC ASIAN NETWORK TALKS TO NIVID FRONT-MAN ADITYA VIRMANI

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On November the 29th something a little different aired on BBC Asian Network. Rock music is described by radio host Nihal Arthanayake as a staple in India, a country which has shown huge appreciation and enthusiasm for the biggest heavy metal bands in the world.

Industrial rock musician Aditya Virmani from his band Nivid was welcomed onto the show to speak about their new music and what drives the themes that are included in the lyrics. Aditya comes from Gurgaon in India, which was named by Greenpeace as the most polluted city in the world. The environmental pollution in their hometown, Nivid created the song ‘The World Around Me (Infinite Support)’.

VIDEO FOR THE WORLD AROUND ME (INFINITE SUPPORT) – NIVID

After playing the track, Nihal complimented the track’s fascinating sounds and use of layering and intrigued by the powerful message behind the song asked Aditya how it felt to live in a place where every breath you take is essentially poisoning you. Aditya responded saying that when he was growing up these issues never were spoken about but now it is impossible not to speak about, mentioning that recently when doing some performances he couldn’t see a thing due to the air pollution. The sad reality for Aditya was that a lot of people don’t take the issue seriously or are in denial of the impact. When speaking with locals about the issue, a lot of people’s response will be very accepting of this is just how things are and that they are bored with the issue in the news.

How the dangerous pollution levels impact and influence the artistry of Nivid’s music was also explored, with Aditya going into detail about how the lead track from their new album Mernā was inspired by the chaos in the city around him and how he feels that ‘The World Around Me’ encapsulates the disorder around him. Aditya made reference to Nine Inch Nails front-man Trent Reznor, who has criticised artists for not speaking out about big and important issues, saying that he feels strongly about the corruption in the world not being spoken about loud enough and how this often is the emotional drive behind the music that Nivid create.

Nivid’s debut album Mernā came out on the 15th of November, the album is a battle cry of rebellion against the establishment from a band which has emerged as one of the most important voices in India.

Stream the debut album on Spotify now!

More social links for Nivid:

Facebook: https://www.facebook.com/nividofficial

Instagram: http://www.instagram.com/nividofficial

Website: http://www.nivid.bandcamp.com

Youtube: https://www.youtube.com/channel/UCn9-Ibdng1NpBuyE2FAYCjg

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