Pink Milk will take you on a trip with their new album Purple

album, Alternative, Experimental, Rock, Vintage

Pushing the boundaries of music should be a requirement for all artists. To break out of their box and explore fresh, new areas and ideas never before touched upon. Unfortunately this is not the case and although the music of today does provide some good tunes, I feel, along with others, that there is something missing. Pink Milk are proving they could possibly be that something with their new album Purple.

With an other-worldly sound Maria Forslund (vocals and drums) and Edward Forslund (guitars and bass) are something completely new by exploring a sound deemed old. Their break through single ‘Detroit’ put the band on the map of music and the radar of critics. Earning benevolent praise from the likes of Clash Magazine, Shortlist, Kerrang! Radio, Virgin Radio and BBC6 Music Radio. Their first album is a collection of monstrous, cinematic wonders drawing together twisted and dark ideas that evoke clandestine rituals and smoke-filled corridors. Their music has been described as ‘haunting beautiful’ and ‘fascinating’, comparing them to the likes of The Cranes and Cocteau Twins for their approach to recording.

Purple is a heavy heated, 80s infused album that is the product of three years hard labour and uncontaminated by outside influences off the coast of Sweden in the Baltic Sea. Pink Milk’s debut album will hypnotise and seduce you with its displays of additive, darkly atmospheric sound. The whole album blends together perfectly with the expert use of synthesisers and electric guitars to create a sound right out of The Lost Boys or Legend. A magical, haunting collection of songs that takes the listener on a journey through a world they could never even think to exist.

Although the album overall has a similar sound running through it, each individual track showcases the genius of Pink Milk. Such as ‘Kill 4 U’, a hypnotically harsh track that spirals down a dark path as Maria’s voice pleasantly haunts the inside of your mind. A vocal comparison that is a combination between Alanis Morissette and The Cranberries’ Dolores O’Riordan. The album also includes a cover of Foreigner’s ‘I Want To Know What Love is’ but completely reinvents the song into something harrowing and almost unrecognisable from the original.

Watch their brooding video for ‘I Want to Know What Love Is’ here:

Pink Milk have created a completely unique and refreshing sound that reminisces long forgotten 80s movies but the band are unlikely to find themselves as easily forgettable any time soon.





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Review by Skye W.Winwood